IT'S HARD TO RESIST EMOTIONAL FEAR-BASED MARKETING TACTICS
The wrong nursing cushion for your frame. The pump that doesn't suit your output. The bottles that looked perfect in the reviews and lasted four days in your house. The nipple shields that nobody warned you come in sizes and now doesn't fit when you need it most.
Money gone. Headspace gone. And a growing pile of things that were never made for you.
She's not a chatbot. She's not a recommendation engine. She doesn't have a sponsored post in her life.
Mabel is thirty years of pattern recognition, built into a conversation. She asks about your body, your baby, your specific situation, and then she matches you to what will actually work. Not what's popular. Not what an influencer got paid to hold up. What fits you.
Whether you're trying to choose a breast pump, nursing cushion, bottle, nipple shield, nipple cream, breast pads, or other breastfeeding and newborn products, Mabel starts in the same place every time: you. Your body. Your baby. Your feeding goals. Because products don't fail because they're bad. They fail because they weren't matched to the MumBo™ using them.
Mabel does one thing. She does it well.
Mabel is new. She's good, and she's getting better, and right now I'm looking for twenty founding mums to use her in real situations while I watch what she does and fix what needs fixing.
In return for being part of that, you get something the regular trial doesn't include.
You get me
For the first month, you have direct Telegram access to me, GG, while I'm actively in the room refining Mabel in real time. Ask me what you would have asked her. Tell me where she got it wrong. That feedback shapes what she becomes, and I'm there for it with you.
After that month, the Telegram access closes. You keep Mabel, at £47, for as long as you want her.
Nipple pain solutions, because pain is a signal, not a sentence
Mabel, your personal AI product-matching specialist
One full month of direct Telegram access to me
Founding member pricing: £47 per month, locked in for as long as you stay
My eyes on how Mabel is performing, in real time, with your real situation
£47 for the first month. £47 every month after that, until you cancel or upgrade.
No price increases for founding members subscription. Ever.
It's small group so that you get my focused attention. 10 mums!
That's the number I can genuinely hold while Mabel is in Beta and I'm personally in the room.
When they're gone, they're gone, and the next version of Mabel won't come with me at this price.
I'm Geraldine Miskin. Thirty years of working with families. Close to fifteen thousand breastfeeding mums.
I've been in the homes. I've seen the spare bedrooms full of products that didn't work.
The pumps that weren't quite right. The cushions that never felt comfortable. The bottles that looked perfect online and lasted four days in real life.
And after a while, you start to notice something. The product usually isn't the problem. The match is!
What works depends entirely on the specific combination of your body, your baby, your feeding goals, and your life.
That's the pattern I've spent thirty years watching, and how Mabel came about.
Not to tell you what's popular. Not to tell you what everyone else is buying.
To help you figure out what's most likely to work for you.
I built Mabel because the thing that changes everything isn't better reviews. It's intelligence that starts with you.
Ten spots. Five for pregnant mums, five for feeding mums.
Once they're gone, this offer closes.
Mabel™ is an AI breastfeeding product advisor that helps pregnant and breastfeeding mums make personalised feeding product decisions using their unique MumBo™.
Yes. Mabel loves bottles as a topic and can help you think through bottle options based on your feeding goals and MumBo™.
Yes. Mabel can help you understand different pump types, what they're designed to do, and which may suit your situation because not all pumps are made equal.
Your MumBo™ is the unique Mum and Baby Combination you and your baby create. It includes 5 key elements that influence everything from the products you use to how you feed your baby. Taking your unique MumBo™ into consideration, puts you in the best position to find and use what works for you.
No. Mabel's role is to reduce the emotional, physical and financial cost of buying products that were never going to work for you, and at worst, create unnecessary problems. She is trained to diagnose or troubleshoot problems and will tell you when to actively seek help rather than solve problems with products.