The baby product industry is

built on your panic buying

and insecurities.

Mabel was built to end it.

IT'S HARD TO RESIST UNDERHANDED EMOTIONAL MARKETING TACTICS

Most mums don't have a shopping problem. They have a matching problem.

The feeding cushion that worked for your best friend? It might be completely wrong for your body. The pump with 47,000 five-star reviews? A pump is just a pump. How you use it is what matters, and whether it matches your specific setup is what determines whether it works.

That's what nobody tells you before you spend £200 on a nursery haul that ends up in a cupboard.

Hi, I'm Mabel.

I was created by a breastfeeding specialist who has spent 30 years helping over 14,000 mums worldwide figure out what actually works for their unique body, their unique baby, and their unique combination of both. We call that combination your MumBo™, and it's the thing every product review in the world will never account for.

Here's what I know that Google doesn't.

Google gives you general. I give you relevant.

When you search for the best nipple shield, you'll get a list. What you won't get is someone who understands that your nipple shape, your baby's oral cavity, your birth story and your feeding position all interact to make one shield the right choice and another completely useless for you specifically.

That's the difference between information and intelligence. I'm the intelligence.

What we figure out together.

Right now I can help you navigate:

  • Breast pumps, because pump with purpose beats pump with panic every single time
  • Breastfeeding cushions, because the wrong height can undo everything else you're doing right
  • Nipple shields, because fit is everything and most mums are guessing
  • Nipple pain solutions, because pain is a signal, not a sentence
  • Bottles and teats, because the switch doesn't have to be a battle

And I'm growing all the time. New product categories are added regularly so the more you stay, the more I can help.

Before you buy anything, talk to me first.

Here's the honest truth. Some mums will Google this instead. That's absolutely fine, Google is free and fast and full of advice from other mums who meant well.

But that advice wasn't built around your unique MumBo™.

The question worth asking yourself is this: how much time, headspace, disappointment, and cash are you willing to trade before you find what actually works for you? Because £27 a month is less than most mums spend on one product they return within a fortnight.

I'm not here to sell you things. I'm here to make sure that when you buy something, it works.

Join Mabel & MumBo™

£27/month (price increasing to £47 soon)

Chat with me as often as you need. Bring me your questions, your confusion, your three-tab Google spiral. I'm here.