IT'S HARD TO RESIST UNDERHANDED EMOTIONAL MARKETING TACTICS
The breastfeeding cushion that worked for your best friend? It might be completely wrong for your body. The breast pump with 47,000 five-star reviews? A pump is just a pump. How you use it is what matters, and whether it matches your specific setup is what determines whether it works.
That's what nobody tells you before you spend £200 on a nursery haul that ends up, unpacked, gathering dust under the bed or in dark corners of the cupboard.
I was created by a breastfeeding specialist who has spent 30 years helping close to 15,000 mums worldwide figure out what actually works for their unique body, their unique baby, and their unique combination of both. We call that combination your MumBo™, and it's the thing every product review in the world will never account for.
Google and Chat gives you general information. I give you information that's relevant.
When you search for the best nipple shield, you'll get a list. What you won't get is someone who understands that your nipple shape, your baby's oral cavity, your birth story and your feeding position all interact to make one shield the right choice and another completely useless for you specifically.
That's the difference between information and intelligence. I'm the intelligence.
Right now I can help you navigate:
And I'm growing all the time. New product categories are added regularly so the more you stay, the more I can help.
Because there's a place a lot of mums end up, and nobody warns them it's coming.
They've read everything, watched everything, joined everything. They bought the things, even the things they couldn't really afford, because they were determined to get this right. They showed up as prepared as any mum could possibly be.
It still didn't work. And they don't understand why.
I do! And it's not because they didn't try hard enough. It's because all of that stuff, every book, every product, every recommendation, every late night down a Google rabbit hole, was built for a generic mum and a generic baby. Not for them. Not for their unique MumBo™.
Generic advice is candy floss in a rainstorm. It dissolves the moment it meets your real life.
So wherever you are right now, preparing, struggling, or quietly starting to wonder if you're the problem, you're not too early and you're not too late. Come and talk to me before you spend another pound on something that wasn't built around you.
Because if you haven't done this with your unique MumBo™ at the centre, there's a whole world of difference waiting for you. And I'd rather you found it before the broke and broken moment, not after.
£47 a month is less than most mums spend on one product they return within a fortnight. And right now you can try it for £7 for 7 days. If it doesn't click, cancel before day 7 and that's all you pay.
Your first 7 days, full access, no limits. Then £47/month. Cancel any time before day 7 and you pay nothing more.
I'm not here to sell you things. I'm here to make sure you never get to that place feeling like you did everything and it still wasn't enough. Because with me, it will be.
Mabel™ is an AI breastfeeding product advisor that helps pregnant and breastfeeding mums make personalised feeding product decisions using their unique MumBo™.
Yes. Mabel loves bottles as a topic and can help you think through bottle options based on your feeding goals and MumBo™.
Yes. Mabel can help you understand different pump types, what they're designed to do, and which may suit your situation because not all pumps are made equal.
Your MumBo™ is the unique Mum and Baby Combination you and your baby create. It includes 5 key elements that influence everything from the products you use to how you feed your baby. Taking your unique MumBo™ into consideration, puts you in the best position to find and use what works for you.
No. Mabel's role is to reduce the emotional, physical and financial cost of buying products that were never going to work for you, and at worst, create unnecessary problems. She is trained to diagnose or troubleshoot problems and will tell you when to actively seek help rather than solve problems with products.